Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites function, remember your preferences, and provide information about how people use the site. Cookies may be session-based (deleted when you close your browser) or persistent (remain on your device).

2. How We Use Cookies

We use cookies for three main purposes: (1) Strictly Necessary: Essential for site functionality, security, and to process your orders. These cannot be disabled; (2) Analytics: To understand how visitors use our website and improve our services; (3) Marketing: To track conversions and show relevant ads to you on other platforms.

3. Types of Cookies We Use

Session Cookies: These are temporary and deleted when you close your browser. They maintain your session while browsing.

Persistent Cookies: These remain on your device for a set period. We use these for analytics and marketing tracking.

Third-Party Cookies: Google Analytics and Google Ads place cookies on your device to track conversions and website usage.

4. Consent Mode v2 (Google Ads)

We use Google Consent Mode v2 to manage how your data is processed by Google. By default, analytics and advertising cookies are denied until you grant consent through our cookie banner. You can manage these preferences at any time by clicking on the cookie settings in the banner.

5. Google Services

Google Analytics: Helps us analyse website traffic and user behaviour. Data is anonymised and used only for site improvement. Google may retain this data for longer periods.

Google Ads Conversion Tracking: Tracks when users complete actions (like placing an order) to measure campaign effectiveness and show relevant ads.

Both services are subject to Google's Privacy Policy. You can opt out through your Google account settings or by installing Google's opt-out browser extension.

6. Managing Your Cookie Preferences

When you first visit our website, a cookie banner appears allowing you to: (1) Accept all cookies; (2) Reject optional cookies (only strictly necessary cookies remain enabled); (3) Access detailed Cookie Settings where you can enable/disable analytics and marketing cookies individually.

Your preferences are saved in your browser and will be remembered on future visits.

7. Browser Controls

You can also manage cookies through your browser settings: (1) View cookies stored on your device; (2) Delete cookies; (3) Block all cookies or specific types; (4) Set your browser to warn you when cookies are being set.

Please note: Disabling strictly necessary cookies may impact website functionality (e.g., your order form may not work properly).

8. Retention of Cookie Data

Analytics cookies are typically retained for 26 months. Marketing cookies may persist for up to 2 years depending on the campaign. Strictly necessary cookies remain active only while you are using our services.

9. Your Rights

You have the right to: (1) Withdraw consent for optional cookies at any time through cookie settings; (2) Request information about what data has been collected; (3) Request deletion of your data (subject to legal retention requirements); (4) Lodge a complaint with the Information Commissioner's Office (ICO).

10. Updates to This Policy

We may update this Cookie Policy to reflect changes in how we use cookies or new legal requirements. The "Last Updated" date at the top of this page reflects when this policy was last revised.

11. Contact Us

If you have questions about our cookie practices or wish to withdraw consent, contact us at:

Ligamentspine Ltd
Email: info@ligamentspine.world
Phone: +44 20 7946 0958