Privacy Policy

1. Introduction

Ligamentspine Ltd ("we," "our," or "us") operates the Novex Total website and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and place orders.

2. Information We Collect

Order Information: When you place an order, we collect your name, phone number, delivery address, and email address. This information is used solely to process and deliver your order and to contact you regarding your purchase.

Contact Form: If you use our contact form, we collect your name, email address, and message content. This information is used only to respond to your enquiry.

Automatically Collected Data: When you visit our website, we automatically collect information about your device and browsing activity through cookies and similar technologies. This includes your IP address, browser type, pages visited, and time spent on our site.

Third-Party Services: We use Google Analytics and Google Ads conversion tracking, which collect data about your website interactions. You can opt out of these through your cookie preferences.

3. How We Use Your Information

We use your information for the following purposes: (1) Processing and fulfilling your orders; (2) Contacting you regarding your order status, delivery, or customer service; (3) Responding to your enquiries and support requests; (4) Improving our website and services through analytics; (5) Complying with legal obligations; (6) Protecting against fraud and maintaining site security.

4. Legal Basis for Processing (GDPR)

We process your personal data based on: (1) Contract - to fulfil your order; (2) Legitimate Interests - to improve our services, prevent fraud, and maintain security; (3) Legal Obligation - to comply with applicable laws; (4) Consent - for marketing communications and analytics (which you can withdraw at any time).

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with: (1) Delivery Partners - to process and deliver your order; (2) Payment Processors - limited data needed to process payments on delivery; (3) Legal Authorities - if required by law or to protect our legal rights; (4) Service Providers - hosting, analytics, and customer support (all bound by confidentiality agreements).

6. Data Retention

We retain order information for 7 years to comply with tax and accounting regulations. Contact form submissions are retained for 1 year. You can request deletion of your data at any time, subject to legal retention requirements.

7. Your Rights Under GDPR

You have the right to: (1) Access your personal data; (2) Correct inaccurate information; (3) Request deletion of your data; (4) Restrict processing of your data; (5) Receive a copy of your data in a portable format; (6) Object to processing; (7) Withdraw consent for marketing; (8) Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security of Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or alteration. However, no method of internet transmission is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information.

9. Cookies and Tracking

We use cookies for essential site functionality, analytics, and marketing purposes. Essential cookies cannot be disabled. You can manage your cookie preferences through the cookie banner on our website. For more details, see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any information.

11. Children's Privacy

Our website is not directed to children under 18. We do not knowingly collect personal data from children. If we learn we have collected data from a child, we will delete it immediately.

12. Data Processing Outside the UK

Your data is primarily processed and stored within the UK and EU. If data is transferred outside these regions, we ensure appropriate safeguards are in place under GDPR Article 44-49.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Ligamentspine Ltd
33 Eastcastle Street, London W1W 8DH, United Kingdom
Email: info@ligamentspine.world
Phone: +44 20 7946 0958
Hours: Mon-Fri 9:00-17:00 GMT

To lodge a complaint with the Information Commissioner's Office, visit www.ico.org.uk or call 0303 123 1113.